How to Get Your First 500 TikTok Followers

If you’re trying to build your brand through social media, TikTok is an app that could help you reach your target audience. It’s one of the most popular video-sharing platforms among Gen Z, as well as millennials and older users. We know that more than half of U.S. smartphone users between the ages of 18 and 24 use TikTok—that’s more than double any other apps in this category. According to data from Sensor Tower, this app has more than 200 million monthly active users worldwide with the largest concentration coming from the Asia Pacific and Latin America regions. If you run a business that targets those areas or just wants to grow your brand there, read on to learn how to get your first 500 TikTok followers.


Boost Your Audience Engagement and Build a Following

The first step to boosting your TikTok audience engagement and growing your following is to define a goal for TikTok. Be clear about your goals and make sure that TikTok is a channel that can help you achieve them. When you’re choosing a social media platform, make sure that you have a clear understanding of your goals. This will help you prioritize your efforts and avoid getting distracted. If your goal is to increase brand awareness, TikTok can help you achieve it by allowing you to create content that appeals to your target audience. If your goal is to drive sales, TikTok can assist you by allowing you to build brand awareness through sponsored content. TikTok has a native advertising platform that allows you to engage with your target audience, while simultaneously promoting your products.


Set a Marketing Goal for TikTok

After you’ve defined your marketing goal, it’s time to set a goal for TikTok. Decide how many followers you want to reach and how many likes, comments, and reposts (reposts) you want to receive. This will help you determine the content you should create for your first 500 followers. Ideally, you want to engage people with content that’s both relevant to your brand and that resonates with your target audience. To help you decide what types of content to share, TikTok provides a discovery feature that suggests the best types of content to post according to your interests. Keep in mind that TikTok won’t suggest content that doesn’t fit their guidelines. Once you know what types of content you should be creating, it’s time to move on to the next step.


Create Great Content for your First 500 Followers

The type of content you share with your first 500 followers will have a significant impact on how many followers you receive. It’s important to create content that resonates with your audience and is relevant to your brand, while still serving a specific purpose. For example, you might want to post brand introduction videos and explain why your brand exists. If you’re targeting younger audiences, you might want to post a few memes. Whatever you do, make sure that your content is relevant to your brand and that it aligns with your marketing goal. If your goal is to drive sales, you might want to post content that’s related to your products or services and offers helpful advice. You might also want to share a couple of videos about your employees or company culture.


Use your Audience to Find Influencers

After you’ve posted a few videos and built a following of a few hundred followers, it’s time to scale up your efforts. TikTok allows you to search for influencers based on location, category, and followers. This will help you find influencers who have a large following, as well as people who match your target audience. TikTok also provides analytics that helps you track the interactions between you and the influencers you choose. This will allow you to measure the effectiveness of your sponsored posts and determine which influencers have been the most helpful to your brand.


Choose the Right Platform to Grow your Audience

Now that you know how to get your first 500 TikTok followers, it’s time to scale your efforts. TikTok has over 200 million monthly active users, which makes it an excellent platform for brands of all sizes to connect with their target audiences. Therefore, regardless of whether you want to boost brand awareness or drive sales, this is the perfect place to start. If you want to reach the largest audience possible, you might want to post your content on the Discover page. This page features content from both brands and users from around the world. If you want to target specific countries, you might want to post on the regional pages. These pages feature content from users who live in that particular region. If you want to engage a younger audience, you might want to post on the TikTok account.



Your brand can grow through social media, and TikTok is one of the best places to start. Once you’ve gotten your first 500 TikTok followers, you can use the app to boost brand awareness, drive sales, and even find new employees. Social media can be an extremely beneficial platform for your brand, but you need to know how to get your first 500 TikTok followers before you can grow your following. TikTok can help you achieve your marketing goals, but you need to make sure that you set goals, create great content, and choose the right platform to grow your audience.